VLGE, Retail

How do we train your agent?

It Starts With Your Brand Story. And The People Who Choose It

Together, this creates a customer agent built to reflect the people you want to understand. Empowering you and your team with new ways to explore ideas, test products, and learn how your customers would respond before you make the final decisions.

What Makes Your Brand Yours

We bring together your products, stores, sales, customers, story, culture, and most importantly, the people who shop with you.

Millions Of Hours Of Behaviour

Shopping behaviour data across different ages, customer groups, and categories. The agent learns from what people actually do: where they go, what catches their eye, what they explore, what they compare, what they buy, and what they leave behind.

The Perspective Of Experts

Experts, celebrities, creators, or brand ambassadors, to understand not only what customers want today, but what could influence their decisions and improve their customer experience.

How Can You Use The Agent Dedicated To Your Brand?

A VLGE store world with the behavioral layer overlaid, shopper heatmaps, dwell time and traffic flow. — Illustrative, a store world with the behavioral layer overlaid.

Stores

Design a better store before you build it.

See how people move. Build what works. Maximize results.

Create a photorealistic digital twin of your store and let your customer agents explore it, trained on the behaviour of real shoppers. Test a new layout. Move displays. Change where a product sits. Measure a new location or a completely new store concept to validate the best outcomes.

See where people go, where they stop, what catches their eye, what they interact with, and what they miss. Capture dedicated intelligence for your brand on store designs, products, and merchandising before you commit resources.

Floor plans
Store locations
Spatial scans
Dwell clusters
Exploration loops
Gaze coverage
Object interaction

Merchandising

See what gets noticed. And what gets chosen.

Put your products, assortments, displays, and competitor offerings into a realistic store and see how your customer agents respond.

What grabs their attention? What do they pick up, compare, put back, and choose? Iterate on ideas faster, and understand what captures interest and performs best. Get stronger evidence for merchandising and product decisions.

Capture all your products in your realistic store's digital twin and capture intelligence on how your customer agents respond to determine the optimal outcome before execution. Test your merchandise before you commit inventory, floor space, or budget.

Product lines
Placement
Competitor set
Attention order
Hesitation
Grasp and release
Object interaction

Your Ideal Customer

Meet and interact with your ideal customer, who you can keep learning from and collaborating with.

Built from real customer behavior, your agent represents the real people who matter most to your brand. Pre-trained on millions of hours of shopping data from 18–38-year-old consumers. The agent is further optimized with your brand-specific datasets to personalize it to your brand.

Test new products, prices, or concepts, and compare how different customer groups respond. Get new customer insights every day. Learn what changes their choices and what matters most to them.

Get closer to your customer without starting a new research cycle every time you have a question.

Customer history
Sales
Behaviour patterns
Preferences
Decision points
Purchase intent

Expert Agent Signals

Turn your brand ambassadors into sales personnel

Activate the people who shape taste and influence decisions.

Capture how experts, creators, celebrities, and brand ambassadors explore, compare, choose, and actually use products. See how they apply, combine, style, or recommend them in real situations to further amplify the customer experience.

Involve your brand ambassadors in the customer journey, from celebrities and their favorite products to makeup artists who will be there along the journey with your customer.

It adds another layer to understanding not only what people choose, but how they get there. See what the people shaping your category might choose next.